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branding.

Tomer Zuker - Pave tour way

Tomer Zuker,  a former CMO and VP Marketing with 20+ years of experience leading global growth for B2B tech companies needed a new branding for his one man show business. He worked with top-tier brands including Microsoft, IBM, and AWS, and was searching for something exclusive that shows his 4 different hats: LinkedIn Strategy for Teams & Leaders, Generative AI Keynotes, Lectures & Workshops, Marketing Consulting & Fractional CMO and Founder Led-Marketing. 

As part of the rebranding for Tomer Zuker , I designed a fresh visual identity that reflects clarity, innovation, and professionalism. The new logo replaces the previous mark with a bold, modern design that strengthens Tomer’s personal brand and positions him as a trailblazer in his field. The tagline “Pave Your Way” remains central, now supported by clean, confident typography that anchors the entire brand.

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Rebranding

Facebook & Linkedin

Presentation

Presentation

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Yala

Ecommerce app that provides a quick service for people who are in a rush to get deliveries on time. The desired branding for this was exclusive and fancy, to show that everyone can get an exclusive service in a quick and affordable way. 

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Trigpoint Systems

Trigpoint System is a business that based around the CEO's experience as an airline captain, flight instructor and solo traveller, who decided to help people by coach them through the aspects of flying and self navigation.

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Mimachshavot Lemilim

BeProfit

BeProfit is a startup, ecommerce oriented, that tracks expenses and campaign spending for ecommerce shops, all in one place, in order to identify profits for different products they sell. 

They needed a guidebook for an economic international conference, 

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The challenge was to show the tips in every page and the screenshots in an appealing way that'd attract more potential costumers such as ecommerce owners to join BeProfit and to try their free demo. 

I used their branding language with a twist of showing chosen products inside charts and bundles, that matches the right event in each page. 

For example-  a lipstick in the "New Year's Eve" page, a product that a lot of women (and maybe also some men), would buy in order to look in their best when they go out to a New Year event. 

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