KidsGoOut
The Problem:
Kids are often board, and as parents, we want to keep them busy, to get them out of boredom, as we probably don't want them to stay home all day and watch too much TV.
Also, when we tried to find the right activity for them, it's sometimes very hard...
Research Methods:
1. The Survey:
In my research, I asked people about their activity habits with their kids and their difficulties in finding activities. Naama is working every day until the afternoon, and then she has free time with her kids until they go to sleep. She wants to find activities tailored to their interests and for her needs. Sometimes she wants to meet friends with their kids. When she keeps her kids busy she feels calm and “a good mother”.
88%
of parents
looking for activities
60%
find it hard to find activities during a vacation
78%
find it difficult to find attractions
49.5%
find activities
from word to
mouth
62.3%
have kids in the ages of 5-8
88%
find activities on
social networks
I asked parents what was their most significant difficulty in finding activities for kids:
“Finding activities suited to our needs: distance from home, weather, budget”
“Out-of-date information overload on the Internet”
“Finding activities suitable for all ages”
Personas:
from my research it became clear that most of the users on KidsGoOut should be parents, mostly women, doesn't have to be married. The persona that would mostly fit in might be Naama.
Naama is a 35 years old women, devorced, who has 2 kids and the ages of 6, and 9.
User Journey Map:
It's just another regular Wednesday afternoon. Omer and Ori, Naama's kids are back
from their after-school and they are bored. Naama wants to find them an afternoon activity, but don't know how to find something like that, but without success, they all going to playground as they do like any other day, disappointed.
1.
It's a casual
Wednesday, and
Naama is at home
with the kids.
5.
Naama's friend doesn't know about
any activities for today.
2.
The kids are bored
and want to do something
6.
Naama decides to search on Google, but she gets a lot of unnecessary information
3.
Naama wants them to go out, instead of spending time on screens.
7.
Naama remmembers she
saw something
about a new app.
4.
Naama calls her friend and ask her if she has an idea where to go.
8.
Naama downloads "KidsGoOut" and then she find the perfect activity- theater for kids!
The Solution: KIdsGoOut centerlized all activities for kids in one place.
With KidsGoOut you can find the desired activity for your kids, and search by: location, age, hobbies and the activity type.
IInitial sketches for the search screens:
The Logo Design:
